Wednesday 13th Aug 2014

 

Fee Fi Fo Fit: An intervention to promote positive changes in young people using a gamified reward system.

“For simple, clever & visual design with appeal to families & clear product roadmap, Fee Fi Fo Fit by Citrus Suite is our first Health X winner” Public Health England, August 2014.

A blog post by Creative Director Steve Donovan. 

PHE launched Health X to identify and support the latest applications and utilities  to make a difference to people’s lifestyles. The mission to get people moving and improving their eating habits – a collaboration between the best emerging software applications aligned Public Health England’s scale and resource.

Response to the initiative was strong, with a total of 138 ideas being entered from developers across Europe. The winners will be rewarded with promotional support through PHE’s Change4Life campaign, presence on the NHS Choices website and help with product development.

We heard about the event by chance from our friend Jason from Open Labs. Open Labs provides a brokerage service for businesses to access the specialist expertise and facilities available within Liverpool John Moores University.

We were up for the challenge. Being a creative digital agency we already had some outline ideas around the themes that interested Health X. Chris and I decided to get away from the office and have a really good brainstorm.

The idea actually came about quickly. We had some cool little characters that were looking for a home. I’d been using Moves to track my walks and just loved the simplicity of the app. Chris had been going out with his family and tracking their activity of a weekend; he and Claire, his wife, were always looking to keep their children active.

So “Fee Fi Fo Fit” was born. We wanted an app that would engage all the family especially the kids and give collectable rewards. The app would be time based so would work with or without GPS or 3G/4G  and allows parents or kids to track their walks and set goals. The rewards being the little cool characters I’d drawn and that Chris has named the Outsidelians. And the most important point – the app would be very accessible and easy to use. Click and go almost.

Chris went home and told the kids what we were doing. James, his 7 year old, jumped right on it. He thought it sounded cool and started to come up with loads of ideas for what you could do with the characters, like keeping them in a trophy cabinet, and the more you walked the fitter and  stronger the characters would get. You could also collect power-ups for the characters as you walked and eventually you could play against other characters. All these ideas were good and so we included them. So thanks James our honorary Citrus suite designer.

We submitted the idea and got a call from Alex Johnson. The panel loved Fee Fi Fo Fit and we were shortlisted for the prize from 138 companies, down to 10 and could we come down to London for the final and pitch to the panel, which would be made up of representatives from Public Health England, The Daily Telegraph, Entrepreneur First, Health Box, Delta Partners and Tech City.

Unfortunately when the call came I was in Barcelona and Chris was in Turkey, so when we arrived back in the UK we were delighted to be greeted with that bit of good news, already buzzing we’d been shortlisted.

The day of the pitch came. We been preparing for a 5 minute pitch followed by 5 minutes Q&A. We had decided that Chris was going to go in. Health X had already received the slideshow and everything was set. As Chris walked through the door to pitch he was told that the pitch time had been cut down from 5 minutes to 2 minutes with questions to follow.

Chris not being one to be thrown, improvised and cut the pitch down to 2 minutes and got the basic concept across, the story behind the app and James’ role as well. He came out shaking his head, not really sure how he performed.

After the last company had pitched, while the panel deliberated, we all had a drink in the bar and no one really knew which way it would go. During this networking Professor Kevin Fenton, Director of Health and Wellbeing at Public Health England came out and chatted to all the contestants. I imagine he’s a really good poker player because he gave nothing away, no matter how much I asked!

The call then came to go to the auditorium and we filed nervously downstairs, still unsure who had won; hopeful that we’d get the chance to launch our product with the backing of PHE and all that they could bring to the app – a marketing database (3.2 million users), the On Demand Portal and the NHS Choice website (10 million visitors a week).

The moment came and Duncan Selbie, Chief Executive, Public Health England made the announcement. There would be three winners and in no particular order the first winner was “Fee Fi Fo Fit”.

We couldn’t believe it – completely delighted. We were ecstatic and selfies populated Twitter and Facebook for the rest of the evening. We also got an award to take away. Normally our publishers keep these so it was a nice first. The other winners were FoodSwitch UK and VisualDNA, who – along with the other finalists – had some brilliant ideas.

So we’re about to start developing Fee Fi Fo Fit. But what does it mean to us as a company? In everything we do, we like to think that we can impact people’s lives, from the app for young people living with ADHD to the Innovate Dementia project, we feel we’re adding great social value with our work.

For us it was never about the prize money. It’s about the opportunity to work with Public Health England and the expertise that they offer, the endorsement for Fee Fi Fo Fit as it goes out into the public domain is second to none.

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ABOUT CITRUS SUITE

Citrus Suite is a creative design studio producing award winning mobile apps for globally known clients. We are making an impact, having seen THREE apps reach number one in various App Store charts in 2011 and 2012 (including US and UK).

We’re seriously good. But don’t just take our word for it, people seem to like the apps we’ve produced: ‘App of the Year 2012’ from Apps Magazine; ‘Best Gamification’ award win for an mHealth app commissioned by a major pharmaceutical firm; ‘The Drum Marketing Awards 2013‘ development duties on winning app; ‘Best App‘ at Digital Book Awards 2014 (in the category ‘Adult Non-Fiction’).

More about Citrus Suite

Further Citrus Suite news below.

Email us… Hello@CitrusSuite.com
Call us… +44 (0)151 345 1979

Tags: mhealth ehealth e-health m-health

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Friday 25th Jul 2014

As the fantastic update is launched, how we ended up working on award winning Wreck This App with Penguin Books US by Creative Director Steve Donovan. 

So way back 2010 Chris (Citrus Suite director / designer) was in Urban Outfitters in Liverpool city centre and he noticed a crowd of teenagers stood at a book stand, laughing and pointing. Chris, not one to being left out, went over to look at what the kids were gathered around. The book was Wreck This Journal, by Keri Smith, an author he knew from the brilliant activity book How To Be an Explorer of the World.

Chris went home, wrote an email to Keri, gave a little background to our new creative studio Citrus Suite, stated her books would make great apps. Chris wrote that he wanted the next collaborative project we worked on to be remarkable. And fun for all involved.

The email connected with Keri who wrote back that evening. She and all of us at Citrus, believe the universe brought us together. At that time Keri’s publisher were looking to a large digital agency in the States to come up with a creative vision for the app version of Wreck This Journal, but Wreck This App was born as ‘Team Keri’ came together.  Citrus were introduced to the fabulous gang at Penguin Books US – Katherine, Meg and Meredith – and then then co-creation began.

It was the start of a great relationship with Penguin US and not only did we go on to create ‘Wreck this App’,  ‘This Is Not An App’ and ‘Pocket Scavenger ‘ for Team Keri but also other award nominated & award winning apps, such as Chopsticks.

Right from the start we understood that Wreck This App had to give the users a unique and playful digital experience, to measure up to the book. We worked very closely over the next couple of months with Keri and the Penguin team, delivering the app ahead of schedule.  When Wreck This App was originally released in June 2011 we were thrilled with how well received it was and happy for its success for Keri and Penguin.

Since 2011 there have been a few changes on Team Keri; Katherine moved on and John became our lead point of contact with Molly also doing a great job.

In early 2014 Citrus had just completed Colouring for Grown-ups and John from Penguin gave us a call. Keri was releasing another book and wouldn’t it be great if we did an update to Wreck This App.

We had talked about this a couple of times; we had done a minor update, included some new pages from Keri and added a few minor features. When we had talked previously we had all agreed that unless there was a substantial update there’d be no point because it was pretty much a great app already.  We started throwing around a couple of ideas during the call and we realised that the stuff that was being mentioned was quite a substantial update. And we were completely sold on the idea. We couldn’t wait to get started.

As always we worked closely with the guys in the US, Molly being our lead contact. We were soon throwing ideas around for new tools, new user interface and enhanced user experience with more emphasis on sharing.

When creating the update we were also very aware of not upsetting existing fans of the app by making changes  just for changes sake.  So we decided early on all changes had to be improvements.

So what’s in the app?  A selection of new tools including the fantastic Distort tool, I’m not going to give anything away here but just try it and you’ll love it. A new revised user experience which gives easy access to the full tool set at one simple touch, a new colour palette that you can save and store custom colours and, last but not least, special emphasis was given to all the share functionality… and if that wasn’t enough Keri supplied us with new prompts as well.

I think we have achieved our goal of making Wreck This App better for the users.  Only time will tell but everybody Is really excited about the update and I can’t wait for the fans to get hold of it and look forward to seeing what new images are created with our little app.

Wreck This App is out now and available here 

You can read more Citrus Suite news below.

Citrus Suite is a UK based creative design studio producing mobile apps for globally known clients. READ MORE
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Tuesday 1st Jul 2014

-Guest blog post by work experience student Melissa Groves.
-Photography by Chris from The Hatch (currently making a documentary with the Innovate Dementia team).

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Dementia is a major issue facing our society, with over 800,000 people living with the condition in the UK alone. Liverpool based design studio, Citrus Suite, decided it was time to take action and try to find a way to help people living with dementia and their carers.  I spoke with Citrus Suite directors about the new app that is currently in development, trying to find out a brief outline of the app and the ongoing design process.

Steve Donovan, Citrus Suite’s Creative Director, informed me that the features of the app are confidential right now but they are designing alongside people who have dementia of different stages, which is giving Citrus a better idea on app functionality.

“We are fortunate to be working with Innovate Dementia and a great group of people who are dealing with the effects of dementia on a daily basis. The co-creation sessions have been invaluable and will allow us to create a great app” Steve told me.

Citrus Suite’s Managing Director, Chris Morland said, “We’ve really tried to give the end users of the app a voice in the design process and have tried understand how technology can have a positive impact on their lives.”  

The Citrus directors explained that development is due to start soon. Citrus Suite are going to test the app with our team, as development proceeds, to see if any improvements can be made prior to release.

The app is coming this year, allowing people living with dementia and their support network the opportunity to trial this software.

Please contact Citrus Suite to find out more…
Hello@CitrusSuite.com

About Innovate Dementia

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ABOUT CITRUS SUITE

Citrus Suite is a creative design studio producing award winning mobile apps for globally known clients. We are making an impact, having seen THREE apps reach number one in various App Store charts in 2011 and 2012 (including US and UK).

We’re seriously good. But don’t just take our word for it, people seem to like the apps we’ve produced: ‘App of the Year 2012’ from Apps Magazine; ‘Best Gamification’ award win for an mHealth app commissioned by a major pharmaceutical firm; ‘The Drum Marketing Awards 2013‘ development duties on winning app; ‘Best App‘ at Digital Book Awards 2014 (in the category ‘Adult Non-Fiction’).

More about Citrus Suite

Further Citrus Suite news below.

Email us… Hello@CitrusSuite.com
Call us… +44 (0)151 345 1979

Tags: mhealth ehealth e-health m-health

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