Wednesday 15th Jan 2014

The Pocket Scavenger app has won the Digital Book Award 2014 for ‘Best App‘ in the category ‘Adult Non-Fiction’ much to our delight.

We are proud to have again worked with best selling author Keri Smith, Perigee Books and the amazing digital team at Penguin Books USA.  From New York City we have to single out fabulous Katherine & Meg for their great input and support during development.

Citrus Suite have never entered an app for an award but we’re grateful our perceptive publishers have. The latest award for ‘Best App‘ at The Digital Book Awards 2014 (category App – Adult Non-Fiction) will sit alongside recognition for ‘App of the Year 2012’ from Apps Magazine, honours for ‘Best Gamification’ for an mHealth app commissioned by a major pharmaceutical firm, and development duties on an app that won in ‘The Drum Marketing Awards 2013‘.

Working out of the Baltic Creative development in Liverpool, the Citrus Suite team who produced The Pocket Scavenger include experienced ex-video game developers Chris, Steve, Dom and Macca producing ground breaking interactive products since the late 1990s.

About The Digital Book Awards
The Digital Book World Conference, hosted each year in New York, highlights innovation, creativity and excellence in all aspects of digital book publishing. Award winners and finalists demonstrate fresh thinking, inspired design, and bold technology integration, pushing the boundaries of what’s possible in this constantly evolving publishing arena.

 

About The Pocket Scavenger
From the depths of our imaginary world, to you.

Following the success of Wreck This App and This Is Not An App, The Pocket Scavenger (available for iOS and Android devices -please see  iTunes Store or Google Play) is the ultimate way to explore your environment. The app, developed in 2013 at the Citrus Suite studio in Liverpool, was released simultaneously with the book of the same name.

Within the app, published by Penguin Books US, users are instructed, to document a spectrum of quirky items.

Users can take pictures or record audio of all the things they scavenge on their journey – creating a logbook of weird and wonderful items.

The items are added to the user’s map where they can also see what others have been scavenging.

Pocket Scavenger is Citrus Suite’s forth project with Penguin USA (including Apps Magazine’s 2012 ‘App of the Year’ Chopsticks) and third project with Keri Smith (including Wreck This App and This is Not an App). Across iOS and Android a total of seven apps.

Pocket Scavenger is available to download at iTunes Store and Google Play (Android).

*Keri Smith is an author/illustrator turned guerilla artist. She has several bestselling books, including the phenomenal Wreck This Journal, This is Not a Book, How To Be An Explorer of the World, Mess and Finish this Book. Read more at her website HERE


You can read more Citrus Suite news below.

Citrus Suite is a UK based creative design studio producing mobile apps for globally known clients. READ MORE

 

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Wednesday 23rd Oct 2013

Citrus Suite is a Liverpool mobile app design agency developing on iPhone, iPad, Android, PC, Mac and Web. Email us here… Contact@CitrusSuite.com

Gamification is about creating the ‘Feel-Good Factor’ for people who might otherwise not feel so cool about doing certain real-life tasks. Let’s face it, the majority of us would rather eat a burger than a salad, or watch TV than compete in triathlons.

But here’s the upside. People have a natural inclination to be competitive, explore, discover and play, and quite naturally like being told that they are ‘doing-well’ at something. This is how Gamification works: It’s simply a method that uses digital tools to mentor people into making ‘better choices’.

Gamification provides a structure where positive behaviours are encouraged and reinforced, and can help maximise a person’s potential. It’s most effective when real-world tasks are mapped against bite-sized goals, which progressively contribute to a greater goal, preferably one that has ‘real-value’ to individuals.

Turning everyday tasks into goal-oriented play helps to relieve tedium and build a positive mind-set within individuals. Gamification is a great way to help manage diets, exercise regimes or medical conditions, and is increasingly being used in the workplace to drive productivity and train employees. It can even be used to enhance customer-experience in retail settings.

CLICK HERE FOR GAMIFICATION INFOGRAPHIC

Achievement is a goal in itself, and many psychological studies show how it can help people improve the image they have of themselves. Motivation is the key — both building and maintaining it! ‘Game Mechanics’ need to be designed around peoples’ needs and expectations, so understanding your target audience and different personality types is essential building experiences that resonate and impact.

Consultancy on Gamification for your business. Email us here… Contact@CitrusSuite.com

Academic studies are slow to emerge, but evidence for the effectiveness of Gamification is building, largely through research commissioned by major players in U.S, such as ‘Bunchball’ or the Google-sponsored ‘Keas’. Conferences and events dedicated to the Gamification are mushrooming, and our researcher is currently drowning in a sea of ‘tweets’ and ‘blogs’ as he charts growth of this digital trend.

We think it’s great that people are beginning to realise the potential of Gamification, and that our heritage can be used to bear fruit for a whole range of new clients. User-engagement strategy is hard-coded into our DNA — intuitively as games-designers we know how to create increase motivation and excitement within audiences.

If you want to help people achieve positive life-outcomes, or drive your workforce towards greater success using Gamification, we are the ‘go-to guys’. Please feel free to talk to us… Contact@CitrusSuite.com

Want to hire a Mobile App Developer in Liverpool? Need to talk iPhone, iPad, iOS or Android development? What is Gamification and how can it help me? Email us here… Contact@CitrusSuite.com

CLICK HERE FOR GAMIFICATION INFOGRAPHIC

You can read more Citrus Suite news below.

Citrus Suite is a UK based creative design studio producing mobile apps for globally known clients. THREE #1 apps and ‘App of the Year 2012’. Developer on iPhone, iPad, Android, PC, Mac and Web. READ MORE

Email us… Contact@CitrusSuite.com
Call us… +44 (0)151 345 1979
Read About Citrus Suite.

Infographic references will be added soon.

Tags: gamification infographic mhealth m-health gamification infographic mobile app development liverpool

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Tuesday 22nd Oct 2013


Citrus Suite is a Liverpool mobile app design agency developing on iPhone, iPad, Android, PC, Mac and Web. Email us here… Contact@CitrusSuite.com

In the first of three special blog posts we attempt to demystify the business of commissioning an app.

Part One. Development Costs: Novice commissioners may be unaware of the associated costs of developing a mobile app, the production cycle, or the range of services offered by digital studios. Project costs reflect agency rates factored by the time it takes to create an app, so naturally it follows complex products take longer to make and require more money.

Costs are relative to client needs and type of level of technological innovation needed to achieve their goals. Bespoke apps may cost between £15-25K and represent excellent value considering the time and skill it takes to create a mobile product. Apps with more ambitious business objectives can cost much more than this. Every project requires a unique blend of expertise combined within the design process, which includes: Market Research; Creative Brief; Concept Development; User-Experience Design / UX UI; Wireframing; Design and Artwork; Development; Beta-Testing; Product Review; and Deployment To The App Store.

Device compatibility can also affect costs as functionality needs to take device size, speed and range of functionality into consideration. Commissioners need to think about the needs of their target audience, app functions, and the relationship to cost: Feature rich apps may feature the following:

• Does the app need database-functionality?
• Does it need a fully dynamic interface?
• Will users be able to generate content using ‘custom utilities’?
• Does the app need social functions?

At the lower end of the scale, ‘off-the-shelf’ apps requiring minimal production may cost as little as £5K, but ultimately, if the client wishes to compromise on budget they must ensure the development studio has pre-written code or a white label solution ready to be re-skinned. If you envisage mobile becoming an integrated strand of your campaigns, investing in quality will yield results over the longer-term.

Games require the most investment: A successful game such a “Whale Trail” which took a massive £150K to create, would need around 300,000 downloads selling at 69p to break-even after paying Apple’s 30% commissioning fee. It’s not hard to see why games companies are bullish about the potential to drive ROI: If a game-app is successfully deployed across both iOS and Android Markets, it can extend a brands’ reach to close on 2 billion users.

Speak to us about your app and we’ll produce a no-obligation quote.Email us here… Contact@CitrusSuite.com

Getting the most out of an app on a tight budget represents a challenge to commissioners and designers, so communication is vital at all stages of the design process. Creating an app on a budget will feature in a forthcoming blog post.

Costs can be managed more effectively if commissioners clearly define client needs, business objectives and demographic. Citrus Suite’s own award winning app, “Chopsticks”, was a complex build and required a sizeable budget. You can read about the factors affecting project costs here in the Wall Street Journal.

The Brief clearly defines the goals of the app. Both commissioner and development studio need to facilitate a dialogue to negotiate app features and ensure expectations are in line with budget. Part Two in this series will cover how to write an App Development Brief.

Want to hire a Mobile App Developer in Liverpool? Need to talk iPhone, iPad, iPad Air, iPad Mini, iOS, OS X Mavericks or Android development? What Is The Cost Of An App? Email us here… Contact@CitrusSuite.com

You can read more Citrus Suite news below.

Citrus Suite is a UK based creative design studio producing mobile apps for globally known clients. THREE #1 apps and ‘App of the Year 2012’. Developer on iPhone, iPad, Android, PC, Mac and Web. READ MORE

Email us… Contact@CitrusSuite.com
Call us… +44 (0)151 345 1979
Read About Citrus Suite.

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Archive

@CitrusSuite Tweets

@CitrusSuite: Organisations that engage employees see a 240% improvement in performance related outcomes. We are working on gamified apps. #gamification
11 hours ago

@CitrusSuite: 90% of the data in the world has been created in the past 2 years alone. We are currently working on data visualisation tools. #innovation
15 hours ago

@CitrusSuite: We love working on the Keri Smith apps with Penguin Books but the new app isn't based on a Keri book.
21 hours ago

@CitrusSuite: This year the number of Global 2000 organizations paying for gamification is expected to rise to 70%. #gamification
yesterday

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