Tuesday 20th Jan 2015

We are proud to announce Citrus Suite has been selected as one of the 10 Future Leaders; a list that Creative England believe showcases some of the best creative talent in England’s regions.

Creative England has produced a report on the Creative Industries, Creative England 50 (the CE50). The report comprises the best up-and-coming companies and is a celebration of the achievements and recognition of the contribution the Creative Industries make to our economy.

As part of the report Creative England asked a panel of judges to choose their 10 Future Leaders, who have demonstrated innovation, strong growth promise and the potential to disrupt their sector with true innovation. The Judges were Nicola Mendelsohn (Facebook), Saul Klein, Rory Cellan-Jones (BBC), Rebecca Burn-Callander (Telegraph) and Stuart Rock from the Business is Great government campaign.

We’re delighted to hear that our work has been recognised and are attending Creative England Live, a highly interactive event, which will kick off with introductory speeches from Caroline Norbury, CEO of Creative England, Harvey Goldstein and Sajid Javid.


Mobile Health Platform (Creative England supported)
Creative England awarded us funding to develop our own mobile health platform that transforms healthcare sector ideas into mobile realities. Creative England has the inside scoop on our mobile health work and we will be announcing further plans in 2015.

Please see below for information about some of Citrus Suite’s other exciting apps currently in production:

ReMind Memory Suite  – Memory Enabling Technology
ReMind Memory Suite : Memory Enabling Technology (AKA ReMindMe) for iOS / Android, apps designed to help people to live well with dementia and support carers. The prototype includes alerts, reminders and image slideshows with plans to integrate social features and more during phase 2 of development. The project team (Citrus Suite app developers, Innovate Dementia, LJMU, Mersey Care, clinicians, service users, carers, researchers, etc.) have identified the need to develop memory enabling technology which positively integrates into the lives of those living with dementia, is empowering and is specifically designed for a person with dementia (1st person), and has great benefits to carers.
Our foundation is co-creation, leading technical ability and design skills aligned to create a product that will exist in response to need and will be widely accessible on completion – leading to use in many clinical & social areas. Read about the co-creation sessions here. Listen to Citrus MD, Chris Morland & Tommy Dunne, a person living with dementia talk about the app on Radio Merseyside:

Fee Fi Fo Fit
Fee Fi Fo Fit is a wellbeing app / game that will help young families get active. From 138 ideas, entered from across Europe, Citrus won Health X award from Public Health England with an app that engages and gets young families active. Fee Fi Fo Fit will now be part of the Change for Life campaign in summer 2015, it’s coming together really well, could this be Citrus’s 4th number one hit app?

Further Citrus Suite news below.

Email us… Hello@CitrusSuite.com
Our apps… Creative Apps
Call us… +44 (0)151 345 1979

Tags: mhealth ehealth e-health m-health dementia

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Friday 19th Dec 2014

Client Apps
We’ve worked on more than 20 apps this year. We loved working on the major Wreck This App update and Coloring For Grown Ups for Penguin Books in the US. We need to update our client list because it’s excellent with apps produced for Penguin Books, Tata Steel, Medicash, BBC, Bauer Media Group, HarperCollins, Littlewoods and loads of others.

This year saw us winning Best Non-Fiction Award for ‘Pocket Scavenger’ at the Digital Book awards in New York.

Citrus Apps
As a company Citrus Suite has become known for the creative apps we make for our clients. We love what we do and our clients appreciate the tenderness with which we handle their babies, sticking to core principles and adding a little bit of Citrus magic and know how.

As a company we have always had a road map of where we want to be and how to get there. To make things clear, we are never going to stop doing our client work… we value and respect our long-standing partners but we also understand that as a company we need to grow and nurture our own babies.

We’re made great progress this year. Nurturing our own ideas, producing apps for us that we feel answer societal needs and possible change people’s lives for the better.

ReMind Memory Suite  – Memory Enabling Technology
We were determined to get an idea off the ground, we pitched it to Innovate Dementia UK and a great journey began. ReMind is memory enabling technology co-designed with service users who are living well with dementia and their family & carers. The app prototype is ready thanks to great support from our friends at Innovate Dementia

Interest in this app and funding from OpenLabs saw us journey to Stockholm, winning 1 of 5 places to go to the Digital Health Conference 2014 in Sweden and demonstrate the app.

We entered and won OpenLabs Digital Maze competition and then won a trip to China to take part in the Health Conference out there and talk about our dementia app which was supported by the Academic Health Science Network in Yorkshire & Humber (AHSN_YandH) and Bradford University. We met a lot of great people who are really excited about ReMind and fantastic contacts who will be key when we look to do business in China in 2015.

We’ve got big things planned for ReMind Memory Suite  in 2015.

Fee Fi Fo Fit
From 138 ideas, entered from across Europe, we won Health X award from Public Health England with an app that engages and gets young families active.
Fee Fi Fo Fit will now be part of the Change for Life campaign in summer 2015, it’s coming together really well, could this be our 4th number one hit app?

Mobile Health Platform
Helping us along this path were Creative England awarding us funding for some specific mobile health development work which we will be talking more about in 2015.

We Think – Visualisation Tool
Closer to home we have produced a prototype of ‘We Think’ with our Baltic Creative neighbours So Mo.

So there you have it; a year of change for us! Along with clients work we have produced four of our own products which will be going to market in 2015, supported by our partners and friends.

Further Citrus Suite news below.

Email us… Hello@CitrusSuite.com
Call us… +44 (0)151 345 1979

Tags: mhealth ehealth e-health m-health dementia

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Wednesday 13th Aug 2014


Fee Fi Fo Fit: An intervention to promote positive changes in young people using a gamified reward system.

“For simple, clever & visual design with appeal to families & clear product roadmap, Fee Fi Fo Fit by Citrus Suite is our first Health X winner” Public Health England, August 2014.

A blog post by Creative Director Steve Donovan. 

PHE launched Health X to identify and support the latest applications and utilities  to make a difference to people’s lifestyles. The mission to get people moving and improving their eating habits – a collaboration between the best emerging software applications aligned Public Health England’s scale and resource.

Response to the initiative was strong, with a total of 138 ideas being entered from developers across Europe. The winners will be rewarded with promotional support through PHE’s Change4Life campaign, presence on the NHS Choices website and help with product development.

We heard about the event by chance from our friend Jason from Open Labs. Open Labs provides a brokerage service for businesses to access the specialist expertise and facilities available within Liverpool John Moores University.

We were up for the challenge. Being a creative digital agency we already had some outline ideas around the themes that interested Health X. Chris and I decided to get away from the office and have a really good brainstorm.

The idea actually came about quickly. We had some cool little characters that were looking for a home. I’d been using Moves to track my walks and just loved the simplicity of the app. Chris had been going out with his family and tracking their activity of a weekend; he and Claire, his wife, were always looking to keep their children active.

So “Fee Fi Fo Fit” was born. We wanted an app that would engage all the family especially the kids and give collectable rewards. The app would be time based so would work with or without GPS or 3G/4G  and allows parents or kids to track their walks and set goals. The rewards being the little cool characters I’d drawn and that Chris has named the Outsidelians. And the most important point – the app would be very accessible and easy to use. Click and go almost.

Chris went home and told the kids what we were doing. James, his 7 year old, jumped right on it. He thought it sounded cool and started to come up with loads of ideas for what you could do with the characters, like keeping them in a trophy cabinet, and the more you walked the fitter and  stronger the characters would get. You could also collect power-ups for the characters as you walked and eventually you could play against other characters. All these ideas were good and so we included them. So thanks James our honorary Citrus suite designer.

We submitted the idea and got a call from Alex Johnson. The panel loved Fee Fi Fo Fit and we were shortlisted for the prize from 138 companies, down to 10 and could we come down to London for the final and pitch to the panel, which would be made up of representatives from Public Health England, The Daily Telegraph, Entrepreneur First, Health Box, Delta Partners and Tech City.

Unfortunately when the call came I was in Barcelona and Chris was in Turkey, so when we arrived back in the UK we were delighted to be greeted with that bit of good news, already buzzing we’d been shortlisted.

The day of the pitch came. We been preparing for a 5 minute pitch followed by 5 minutes Q&A. We had decided that Chris was going to go in. Health X had already received the slideshow and everything was set. As Chris walked through the door to pitch he was told that the pitch time had been cut down from 5 minutes to 2 minutes with questions to follow.

Chris not being one to be thrown, improvised and cut the pitch down to 2 minutes and got the basic concept across, the story behind the app and James’ role as well. He came out shaking his head, not really sure how he performed.

After the last company had pitched, while the panel deliberated, we all had a drink in the bar and no one really knew which way it would go. During this networking Professor Kevin Fenton, Director of Health and Wellbeing at Public Health England came out and chatted to all the contestants. I imagine he’s a really good poker player because he gave nothing away, no matter how much I asked!

The call then came to go to the auditorium and we filed nervously downstairs, still unsure who had won; hopeful that we’d get the chance to launch our product with the backing of PHE and all that they could bring to the app – a marketing database (3.2 million users), the On Demand Portal and the NHS Choice website (10 million visitors a week).

The moment came and Duncan Selbie, Chief Executive, Public Health England made the announcement. There would be three winners and in no particular order the first winner was “Fee Fi Fo Fit”.

We couldn’t believe it – completely delighted. We were ecstatic and selfies populated Twitter and Facebook for the rest of the evening. We also got an award to take away. Normally our publishers keep these so it was a nice first. The other winners were FoodSwitch UK and VisualDNA, who – along with the other finalists – had some brilliant ideas.

So we’re about to start developing Fee Fi Fo Fit. But what does it mean to us as a company? In everything we do, we like to think that we can impact people’s lives, from the app for young people living with ADHD to the Innovate Dementia project, we feel we’re adding great social value with our work.

For us it was never about the prize money. It’s about the opportunity to work with Public Health England and the expertise that they offer, the endorsement for Fee Fi Fo Fit as it goes out into the public domain is second to none.

Read more: It’s Liverpool


About Health X: The Telegraph 



Citrus Suite is a creative design studio producing award winning mobile apps for globally known clients. We are making an impact, having seen THREE apps reach number one in various App Store charts in 2011 and 2012 (including US and UK).

We’re seriously good. But don’t just take our word for it, people seem to like the apps we’ve produced: ‘App of the Year 2012’ from Apps Magazine; ‘Best Gamification’ award win for an mHealth app commissioned by a major pharmaceutical firm; ‘The Drum Marketing Awards 2013‘ development duties on winning app; ‘Best App‘ at Digital Book Awards 2014 (in the category ‘Adult Non-Fiction’).

More about Citrus Suite

Further Citrus Suite news below.

Email us… Hello@CitrusSuite.com
Call us… +44 (0)151 345 1979

Tags: mhealth ehealth e-health m-health

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