We are happy to continue our relationship with Penguin USA for the release of This Is Not an App, an interactive interpretation of Keri Smith’s hit This Is Not A Book.
Read Keri Smith’s blog post about the app here.
Receiving universal praise when it was first released, This is Not A Book encourages the reader to branch out, look outside the box and experience the ‘book’ without the confines of the pages and broaden their imaginations.
Following the release of last year’s Citrus developed hit creative app Wreck This App, voted best digital product of 2011 at the Penguin USA’s Third Annual David Awards, and the release of Chopsticks, which was featured in the Wall Street Journal and labelled as one of the ‘Top 5 Book Apps Of All Time’ and ‘App of the Year 2012‘ by Apps Magazine; This Is Not An App is sure to be welcomed by Keri’s audience and beyond.
Penguin Follows Up Success of Wreck This App With a New Keri Smith Creativity App
New York, NY – December 4, 2012 – Penguin Group (USA) announced today the launch of This Is Not an App for iOS and Android,
an interactive adaptation of Keri Smith’s This Is Not a Book. This Is Not an App is the second creativity app based on a Keri Smith book and follows last year’s Wreck This App, one of Penguin’s bestselling mobile apps.
Through a series of iOS and Android specific prompts, users will actually determine the final product and content of the app. This app transforms a phone or tablet into a digital time travel device, an electronic mess-maker, a choose-your-own adventure, a handheld nature emulator, an ethnographic study of the room you are sitting in, or a virtual collection of objects from the world around us. All will be shaped by the imagination of the user. This Is Not an App is now available for download through the iTunes Store, Google Android Marketplace and at Barnes and Noble for Nook.
In 2011, Perigee launched Wreck This App based on Smith’s popular creativity book Wreck This Journal, which has sold over a million copies. Fueled by media coverage from USA Today, Wired’s “Geek Dad” blog, and MSNBC.com, and a plug as Gizmodo’s App of the Day, and featured in both “New and Noteworthy” and “What’s Hot” at the iTunes store, Wreck This App quickly become one of the bestselling apps in Penguin Group history.
“Wreck This Journal has an avid following that clearly contributed to the success of Wreck This App. Since we’ve seen similar reader enthusiasm and momentum for This Is Not A Book, an app was a natural next step. The prompts and ideas will give users a way to discover a world of creative potential using their devices,” says Meg Leder, Executive Editor at Perigee Books.
This Is Not an App replicates the format of Smith’s book with the interactive tools that made Wreck This App so popular, allowing users to draw, paint, drip and smear. It also includes a new function for shattering.
“This Is Not an App introduces readers to a world of imaginative possibilities, as they begin to see the app as more than just an app, and instead as a dare, a thought garden, a parallel universe, and even a friend,” says Keri Smith.
The resulting creations can be easily shared on Facebook, Flickr, and Twitter.
“I want my kids to see possibilities in the world around them, not just stare at their phones. Wreck This App integrates the digital world with the physical world and cultivates a sense of curiosity and playfulness,” says Leslie, mother of Nathaniel and Eli, ages 10 and 6.
This Is Not an App is now available for download through the iTunes Store, Google Android Marketplace and at Barnes and Noble for Nook.
Keri Smith is the author of several popular books on creativity including Wreck This Journal, How to Be an Explorer of the World, This Is Not a Book, Mess: The Manual of Accidents and Mistakes and Finish This Book. For more information about Keri, visit her website at kerismith.com.
Posted 10th December 2012
About Citrus Suite
Citrus Suite is a creative design studio producing mobile apps for global clients.